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Unlocking the Secrets: What Car Dealerships Don’t Want You to Know

Secrets Car Dealerships Don’t Want You to Know

Car Dealerships are known for their clever tactics to lure you into buying a car. They have a reputation for using high-pressure sales tactics, including trying to sell you add-ons you don’t need, prolonging your time with them, and being unclear about the hidden costs.

But there are numerous things people can do to ensure that they drive off the dealership with a good deal. This article aims to help you know the secrets car dealerships don’t want you to know, so keep reading!

Advertised Sales Prices Aren’t Always the Best Deal

The advertised sales prices have always been the first attraction for potential buyers, but are they really worth it?

Not always! Dealerships usually have fine print that outlines the terms and conditions of the sale, which may not be on the advertisement itself. It’s important to read the fine print carefully to ensure you understand the terms of the sale.

Additionally, monthly deals are based on factors such as the down payment or payment length, which may not always work best for you. Therefore, a better option would be to negotiate the price and compare the prices with other dealerships to identify the best deal.

Negotiating Price Is Possible

Contrary to popular belief, dealerships are willing to negotiate the price of the car. Negotiating the price of the car is essential if you want to get a good deal.

It’s important to have a clear understanding of the car’s market value, including any incentives or rebates that may be available. Doing thorough research beforehand on the car’s desirable features, such as mileage, warranty, and accident history, enables you to negotiate with confidence.

By making an offer based on the car’s market value, you may be able to score a great deal!

Salespeople May Prolong Your Time with Them

The salespeople will do anything to keep you in the dealership and negotiate with you for as long as they can. The longer you are in the dealership, the higher the chance of closing a deal.

To avoid wasting time, it’s essential to have a clear idea of what you want before stepping into the dealership. Take enough time to research the type of car you want, including the make, model, and features.

Making a list of the features you desire and the must-have features helps in narrowing down your options. This will help you reduce the time spent in the dealership and ensure you only focus on the right options for you.

Upselling Is Part of Their Plan

Dealerships make money not just by selling the car but also by up-selling additional features. This includes features such as extended warranties, accessories, and maintenance plans, which come at an extra cost.

Before making any decision, research to identify the best prices, and determine whether such expenses are necessary.

Upselling is the salesperson’s job, but it’s your job to get the best deal on the car and features you need.

Therefore, it’s crucial to understand the true costs of these extras, so you can make an informed decision based on your budget.

Year-End Sales Are A Good Time to buy

Car dealerships have sales goals, and one way of achieving these goals is by offering end-of-the-year sales. These sales aim to clear the inventory and kick-off the New Year with new stock.

End-of-the-year sales create favorable circumstances for potential buyers, leading to cheaper prices. Take advantage of these sales to get the best deal.

Used Cars Make More Profit

Buying a used car can always feel like a cheaper option, but did you know that used cars bring in more profit to dealerships compared to new cars? Dealerships often mark up the price of used cars, and it’s essential to check that the used car is certified before making a purchase.

A certified used car ensures that you are not getting scammed and can help reduce maintenance costs in the long run.

Incentives and Rebates May Be Available

Incentives and rebates are financial incentives offered by dealerships to encourage people to buy a car. These incentives are usually advertised as manufacturer’s rebates, dealer cash, or low APR financing.

By doing thorough research, you may be able to score the best deal on such incentives and rebates. Sticker Price Doesn’t Reflect The Extras

The sticker price may be tempting, but remember, it often doesn’t include the extras such as taxes, tags, and other add-ons such as extended warranties.

It’s crucial to factor in the additional costs when negotiating the price of the car. Knowing the true costs helps in avoiding unexpected surprises down the line.

Hidden Fees Could Crop up

Additional hidden fees such as processing fees, dealership fees, or bank fees could crop up when closing the sale. It’s critical to review the contract and be aware of any additional costs.

If there are fees you don’t understand, ask the dealer to explain them clearly. Also, ensure you have a copy of the complete contract before leaving the dealership.

Loan Terms May Be Better Elsewhere

Dealerships may offer car financing, but the terms may be better elsewhere. Always research, including checking with your credit union or bank, if they provide better loan terms, this can influence their buying decision.

The low-interest rates could save you hundreds or thousands of dollars. It’s time to pull up to the dealership armed with the secrets that dealerships don’t want you to know.

By understanding and doing your research, you can walk out of the dealership driving off with a great deal!

Negotiating Price

When it comes to purchasing a car from a dealership, negotiations play a significant role. Many people assume that the price tag they see on the car is the final price.

However, it’s crucial to understand that the dealership’s goal is to sell cars at a profit, and they are willing to negotiate to achieve their goals. In this section, we will provide some tips on how to negotiate the price of a car.

Price Comparison Is Important

Before you visit a dealership, it’s essential to do some online research to understand what the market price for the car you want is. The dealership’s price tag is not the final price, as there is always room for negotiation.

Several websites enable you to compare car prices across various dealerships and make an informed decision before visiting the dealership. By knowing the typical price range, you can determine whether the car is overpriced or fairly priced.

You can walk into the dealership with confidence knowing you are getting a good deal.

Salespeople May Be Willing to Negotiate

Contrary to popular belief, salespeople are willing to negotiate because they want to make a sale. They understand that you may not be interested in their first offer and expect a counteroffer.

Therefore, don’t be afraid to ask for a better deal. Salespeople are ready to listen and are often willing to compromise to succeed in making a sale.

Visit More Than One Dealer

It’s tempting to finalize the deal on the first dealership you visit, but the chances are that you may get a better deal elsewhere. Visiting multiple dealerships enables you to compare different prices and offerings.

Remember, by the time you leave the dealership, the salesperson expects you to come back. This knowledge can work in your favor, and you can use this to your advantage by visiting a few dealerships.

You can try using the prices of the other dealerships as bargaining power to negotiate a better deal in the current dealership. This strategy could work in your favor, and you could end up getting a favorable price on the car you want.

Prolonged Time with Salespeople

While some people may enjoy the car shopping experience, others may find it tedious and time-consuming. Salespeople want to keep you in the dealership for as long as they can because the longer you are there, the higher the likelihood of making a sale.

In this section, we will provide some tips to help make your experience with salespeople as smooth and efficient as possible.

Have Clear Ideas and Keep the Process Running Smoothly

Having clear ideas about the type of car you want, such as make, model, and features, helps in speeding up the process. This knowledge enables salespeople to focus on the cars that suit your preferences, reducing the time spent wasted on cars that do not fit your needs.

The best approach i is to begin by identifying the top three cars you want and researching their features. This approach will enable you to save time and focus on buying the car that meets your needs and preferences.

Don’t Rush Into a Deal

Sometimes, people feel pressured into making a decision. Rushing into a deal may lead to bad decision making, which may result in additional costs that could have been avoided.

Take your time to understand the terms and conditions before making any decisions. If you are not sure about anything, ask questions, and request further clarification.

Remember, it’s your money and investment, and it’s essential to make informed decisions that will benefit you in the long run. In conclusion, negotiating the price of a car is crucial to get a good deal.

This involves having clear ideas about the type of car you want, making comparisons about the market price, visiting multiple dealerships, and being willing to negotiate. Additionally, it’s crucial to understand that salespeople will try to prolong your time in the dealership, but by having clear ideas, not rushing into a decision, and keeping the process running smoothly, you can avoid wasting time and make an informed decision.


One of the strategies car dealerships use to maximize their profits is upselling.

Upselling refers to the act of persuading a potential buyer to purchase additional items or services as part of the deal.

This section provides some tips on how to avoid falling for upselling tactics. Don’t Fall for

Upselling Tactics

Dealerships use various tactics to upsell.

For example, they may suggest buying extended warranties, rustproofing or paint protection, and maintenance plans, among others. These items may seem like valuable additions, but in reality, they are add-ons to increase the overall price of the deal.

It’s crucial to research these additional items in advance and determine whether they are necessary before walking into the dealership. Know your priorities and be firm on what you are willing to pay for and what you want to avoid.

Remember that salespeople are trained negotiators and may use persuasive language to make you feel like you need these add-ons. Be vigilant and focus on the essentials so that you don’t end up paying for things you don’t need.

Year-End Sales

Dealerships are motivated to meet their yearly sales targets, and this often leads to end-of-year sales. These sales are designed to attract potential buyers to purchase cars that are taking up space in the showroom.

The next section provides some tips on how to take advantage of these sales and get the best deal possible.

Dealers are Motivated to Meet Sales Goals

End of year sales is one of the best times to buy a car. Dealerships are motivated to meet their yearly sales goals and will go to great lengths to meet them, including offering discounts and other incentives.

You have an opportunity to negotiate the price of the car and secure the best deal possible.

Be Prepared to Negotiate

To take full advantage of the end-of-year sales, you need to be prepared to negotiate. Before walking into the dealership, research the type of car you want, compare prices, and have a clear idea of the car’s market value.

This way, you can confidently negotiate with the salesperson and potentially save some money. It’s also essential to understand the dealership’s goals during this period.

Dealerships aim to clear their inventory to start with fresh stock in the new year. You can use this to your advantage by negotiating the price.

The worst that can happen is that the dealer will not agree to your terms, and you can always move on to the next dealer. In conclusion, upselling is a common strategy used by dealerships to increase their profits.

It’s crucial to know your priorities before walking into the dealership and avoid falling for these tactics. End of year sales is an excellent time to buy a car because dealerships are motivated to meet sales goals.

It’s important to be well-prepared and confident about negotiating to secure the best deal possible.

Used Cars

Many dealerships push used cars as a viable option for potential buyers. Although used cars can be an excellent option, you may miss out on the benefits that come with buying a new car.

In this section, we will explore some tips to ensure that you make an informed decision when considering a used car. Dealers May Try to Steer You Towards

Used Cars

Dealerships may try to steer potential buyers toward used cars because they are often more profitable for them.

However, as a buyer, it’s crucial to consider the advantages and disadvantages of used cars and new cars. Used cars may seem like a cheaper option compared to new cars, but they may come with hidden costs.

Before making the decision to buy a used car, ensure that you have considered the options and can make an informed decision. Look for Certified

Used Cars

A certified used car is a used car that has undergone a rigorous inspection and has been certified by the dealer or manufacturer, providing assurance to the buyer that the car is in excellent condition.

These cars come with additional warranties that provide some protections to buyers, like new cars. Although certified used cars may come with a higher price tag compared to other used cars, they offer peace of mind and reduce future maintenance costs.

Incentives and Rebates

Incentives and rebates are financial incentives offered by manufacturers and dealerships to encourage people to buy a car. Incentives may include cashback, low-interest financing, or additional features.

In this section, we will explore some tips on how to maximize incentives and rebates. Research

Incentives and Rebates Beforehand

Before walking into the dealership, research the possible incentives and rebates available to you.

Manufacturer websites and dealership websites are a great source of information about the different incentives that are available. By researching these incentives, you can make a more informed decision about which car to buy, taking into consideration the available incentives and the total cost of the car.

Use Trade-in Value as Negotiation Leverage

Trade-in value refers to the amount the dealership offers for your old car towards the purchase of a new car. Trading in your car can be a great way to reduce the cost of the new car.

However, dealerships are often willing to undervalue your trade-in vehicle. By researching the value of your car beforehand, you can use it as a source of negotiation leverage.

Presenting the dealership with the car’s value and a realistic estimate of the trade-in value can be a powerful bargaining tool. This knowledge can also help you avoid being undervalued when trading in your car.

In conclusion, buying a used car can be a great option, but it’s important to consider all your options and make an informed decision. Certified used cars offer some of the benefits of buying a new car and are an excellent option to consider.

Researching incentives and rebates beforehand can help you maximize your savings and negotiate a better deal. Additionally, knowing the trade-in value of your car can help you avoid being undervalued during the car-buying process.

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