Money Analysed

The Ultimate Guide to SoFi Invest: Low-Cost Investment Options and Automated Features

Investing can be a daunting process for those who are new to the game. There are so many platforms and investment options out there that it’s tough to know where to begin.

However, SoFi Invest is here to simplify the process for you. In this article, we’ll give you a detailed overview of how SoFi Invest works, its investment options, and what sets it apart from other investment platforms.

SoFi Invest Overview

When it comes to SoFi Invest, it isn’t just another investment platform. It is a platform that allows you to achieve your financial goals and to receive access to a range of investing options.

One of the most significant benefits of SoFi Invest is its low-cost investment options.


Investment Options

SoFi Invest provides a unique feature in the investment world – it offers its services with no commissions or management fees added to the accounts. It enables people to invest their money without extra costs, making investing more accessible to all.

This type of approach differs significantly from traditional investment platforms, which typically charge an average fee of 1% of the total portfolio value.

Investment Options

With SoFi Invest, you can access various investing options, such as stocks, ETFs, cryptocurrency, and IPO investing. SoFi offers 3,500 different stocks and ETFs as major investment options for its customers.

You can find stocks from popular companies worldwide, and traders can purchase fractional shares of the shares for as little as $5. Cryptocurrency trading has recently become popular among investors, and SoFi offers a range of cryptocurrencies in which their investors can trade.

The company also provides IPO investing opportunities, so investors can have access to newly public companies’ stocks.

Fractional Share Investing

Investing in fractional shares is where a group of investors buys a single stock but only a fraction of it. It is a feature that allows people to purchase stocks with a lower amount of capital; hence, those who invest in fractional shares will pay less than the share’s cost price.

With SoFi Invest, you can buy fractional shares of the holdings, allowing investors to enter new markets with minimal capital requirements.

Automated Investment Features

SoFi Invest provides automated investment features, such as automated investing, rebalancing, and dividend reinvestment, to make investing more manageable. Automated investing is where a platform will automatically invest money following specific rules previously set by the investors, such as a certain investment amount weekly or monthly, or the percentage allocated to a specific stock.

Rebalancing occurs when investing when the platform adjusts the portfolio to maintain the investment strategy as set by the investor; such activities are continually being monitored. Dividend reinvestment is where a company pays a dividend to investors holding its stock and uses those same dividends to purchase additional shares of the stock, ensuring the money contributes to the long-term portfolio value.


SoFi Invest is an excellent platform for people who are looking for a low-cost and straightforward way to invest. With its no-commission and no-management fee approach, it provides a low-risk opportunity for people starting their investment journey.

With a range of investment options, automated features, and fractional share investing, it is an excellent platform for all types of investors.

3) SoFi Invest at a Glance

If you’re looking for a platform that offers a range of investment options that cater to your financial objectives, then SoFi Invest is the perfect platform. From individual taxable investment accounts to various retirement accounts and rollovers, the options are endless.

In this section, we’ll discuss the types of accounts available, the fees associated with the platform, as well as the features and tools you can expect to find on SoFi Invest.

Account Types Available

SoFi Invest offers a range of account types targeted at achieving various financial goals. These account types include traditional

IRAs, Roth


IRAs, and 401(k) to IRA rollovers.

The traditional IRA account is designed to help investors save for retirement. Contributions made to a traditional IRA are tax-deductible, and capital gains and dividends grow untaxed until the money is withdrawn in retirement.

Roth IRA is similar to traditional IRA but with slightly different tax benefits. Contributions are taxed now, but the capital gains, dividends, or withdrawals grow tax-free.


IRAs are an excellent option for self-employed individuals, who work as consultants, freelancers, or other types of independent contractors. Lastly, a 401(k) to IRA rollover allows investors to move their retirement funds from their company’s 401(k) to an IRA account, so they can enjoy more flexibility over their portfolios.

Investment Fees

SoFi Invest offers a no-commission and no-fee approach to investing. This means their platform is free to use, but there may be minor fees for some trades.

Cryptocurrency trading with SoFi Invest incurs a 1.25% cryptocurrency fee for buying, and for selling, 0.25% is charged, similar to buying and selling stocks or ETFs. Expense ratios are also charged on ETFs, which are typically lower than mutual fund expense ratios. This means investors pay an ongoing fee to the fund manager, which covers the operational costs of the fund.

Features and Tools

One of SoFi Invest’s most popular features is its automatic rebalancing feature. This feature allows the investor to create a personalized investment plan based on their investment style and objectives and automatically adjusts the portfolio to maintain that plan.

Investors also have access to IPO investing, which can be a valuable addition to the portfolio. The mobile app is user-friendly and accessible on both iOS and Android.

Furthermore, SoFi Invest lets you connect with Certified Financial Planners as a part of its resources and tools section. It provides investors access to financial professionals who can advise them on financial planning, retirement savings, and taxation issues.


Investment Options with SoFi

SoFi Invest offers various investment options, including cryptocurrency, active, automated investing, and purchasing options. In this section, we’ll discuss these in more detail to give you a better understanding of what SoFi Invest offers its customers.

Cryptocurrency Options

SoFi Invest has become a haven for cryptocurrency trading enthusiasts. It enables investors to access the most popular cryptocurrencies, including Bitcoin, Ethereum, Litecoin, Bitcoin Cash, and Ethereum Classic.

SoFi Invest also lets investors trade cryptocurrencies without fees, and this is a rare feature in the cryptocurrency trading world.

Active and

Automated Investing

Investors can choose between active investing and automated investing, depending on their preference. Active investing is where the investor picks individual stocks or ETFs and tailors the portfolio according to their investment objectives.

Automated investing, on the other hand, is where the investor selects the risk level for their portfolio, and the platform handles everything else – from buying shares to re-balancing the holdings when necessary. Automated investing is often used for investors who want a hands-off approach to investing.

Robo-advisors are the perfect example of automated investing tools that focus on a range of diversified ETFs and help to keep costs low on behalf of investors.

Purchase Options

SoFi Invest allows investors to buy whole shares or fraction shares of stocks or ETFs, making it easier for investors to diversify their portfolio even with a low investment capital. Fractional shares enable investors to purchase a fraction of an expensive company’s share, which typically makes its investment unaffordable for smaller investors.


SoFi Invest offers low-cost, commission-free options that are perfect for investors of all levels. Its extensive range of investment options, tools, and resources provides investors with a reliable platform that provides value, convenience, and flexibility.

Whether you choose to invest in cryptocurrency, stocks, ETFs or automated investing, SoFi Invest has you covered.

5) SoFi Products

SoFi Invest offers you a range of investment products that cater to your investment style, whether active or automated, and personal goals. In this section, we’ll discuss the three primary SoFi products:

Automated Investing,

Active Investing, and


Automated Investing

Automated investing is the perfect solution if you’re looking for a hands-off approach to investing. It allows you to set your investment goals and preferences, and then the platform will handle the rest.

This means that you don’t have to worry about the day-to-day maintenance of your portfolio, and the platform will carry out the rebalancing to ensure diversification. SoFi’s automated investing platform is ideal for beginners or individuals who have little time, knowledge, or experience in investment.

To make use of SoFi Invest’s automated investing service, all you need to do is to create an account, answer a few questions about your financial goals, risk tolerance, and time horizon, and the platform will handle the rest.

Active Investing

Active investing, also known as self-directed investing, is perfect if you’re looking for a hands-on approach to managing your portfolio. SoFi Invest provides you with access to numerous stocks, ETFs, and IPOs, and you can purchase fractional shares of expensive stocks.

This enables you to choose your own investing strategy and allows you to create your own tailored portfolio.

SoFi’s self-directed investing platform is ideal for individuals who have financial knowledge and specific investment goals, which they want to pursue actively.

Investors who have a higher level of knowledge and experience of the financial markets could mix both an active and outlined investment approach.


SoFi Invest also offers investors access to various retirement accounts, including traditional

IRAs, Self-Directed

IRAs, and Roth

IRAs. Whether you’re saving for retirement, college tuition, or medical expenses, SoFi Invest’s range of IRA services lets investors to take a more personalized approach to retirement planning. Traditional

IRAs offer tax-deductible contributions and tax-deferred growth on earnings.


IRAs are another option for investors who have other investments beyond the traditional financial market, such as real estate. Lastly, Roth

IRAs are great if you are looking to make post-tax contributions to the account and withdraw funds tax-free when you retire.

6) Who Can Use SoFi Invest? SoFi Invest is an excellent platform for both new and experienced investors looking for low-cost investing options.

Whether you prefer active or automated investing approaches, SoFi Invest’s wide range of products makes it ideal for those seeking a variety of possibilities to diversify their investment portfolio. To be eligible to use SoFi Invest, one must be a U.S. citizen, a permanent resident, or, in some cases, an international student.

International students will need to be studying in an eligible school and country and have a valid student visa and proof of foreign addresses. Additionally, residents of high-risk countries, such as North Korea, Iran, or Syria, may not use the platform.


SoFi Invest provides investors with an excellent range of investment products and services that cater to all investment styles and personal goals. With flexible products such as automated and active investing,

IRAs, and retirement planning options, investors can choose the investment approaches best suited for their financial objectives, with little or no fees to pay.

Being eligible to use SoFi Invest is limited to U.S. citizens, permanent residents, and citizens of high-risk countries, but it can still be an ideal platform for both new and experienced investors.

7) Maximizing Your Earnings with SoFi Invest

Investing is a reliable way to grow your money with the potential to access higher returns than many savings accounts. But, how do you ensure that you’re maximizing your earnings with SoFi Invest?

In this section, we’ll discuss the rule of thumb when investing, as well as the benefits of using SoFi’s automated investing tool.

Investing Rules of Thumb

The primary goal of investing is to grow wealth over time. To achieve this, investors should follow some investment rules of thumb to maximize earnings.

First, diversification is essential in investing. This means spreading your investments across different asset classes to manage risk and minimize potential losses.

Secondly, tax-advantaged accounts are an excellent way to maximize earnings.

IRAs and other retirement plans compound interest over time, allowing investors to grow their investment while enjoying tax advantages.

Lastly, seeking advice from a financial advisor can lead to positive investment outcomes and peace of mind. SoFi’s

Automated Investing Tool Benefits

SoFi Invest features an automated investing tool, which simplifies investing even for beginners.

The tool allows you to set up a diversified portfolio in line with your risk tolerance, goals, and investing preferences. By utilizing this tool, you can access passive investments managed by automated algorithms and actively-managed funds to diversify your holdings and align with your financial objectives.

By answering a few questions, the SoFi Invest tool would suggest a tailored portfolio for you, making investment effortless and straightforward. The tools utilize the modern portfolio theory (MPT) to allocate assets across different stocks, bonds, and other securities to maximize your earnings.

You don’t have to undergo the stress of managing your portfolio, and you can rest assured that SoFi invest will work to keep your portfolio optimized in line with your risk tolerance, goals, and market dynamics.

8) How to Stay Safe with SoFi Invest

As with any investment platform, there are always risks and uncertainties associated with investing with SoFi Invest. In this section, we’ll discuss some of the ways to protect your investments and manage risks.

Protecting Your Investments

Protecting your investments is crucial in mitigating the risk of cyber threats. It’s essential to keep your login information secure, use strong passwords, and enable two-factor authentication to protect your account better.

You should also use a different password combination for each account to minimize the risk of hackers compromising all your accounts with the same login details simultaneously.

Risk Considerations

One of the risks of investing is the potential loss of principal, also known as market risk, which occurs when the value of your investment drops due to a decline in the stock market. It’s critical to recognize that investing is a long-term strategy and to avoid selling off investments due to short-term market trends.

SoFi Invest is a member of the Securities Investor Protection Corporation (SIPC), which ensures that customers receive their shares and securities in case of a failure of the brokerage. However, this coverage protects customers only from the insolvency of the brokerage and not against market losses.


SoFi Invest offers a convenient investment platform that simplifies the investment process, enhances the diversification options, and caters to the needs of investors with varying preferences. To maximize earnings, investors should diversify their portfolio, take advantage of tax-advantaged accounts, and always seek advice from a financial advisor.

They can take further steps to secure their investments by using strong passwords, enabling two-factor authentication, and managing their risk by considering market performance and understanding the level of coverage provided through SIPC. With all these in mind, investors can protect their investments and grow their wealth over time safely.

9) FAQs about SoFi Invest

Investing is a complicated process, and many people have questions about SoFi Invest to better understand if it is the right platform for them. In this section, we’ll discuss some frequently asked questions about the legitimacy of SoFi Invest, how it compares to Robinhood, and whether it’s easy for beginners to use.

SoFi Invest Legitimacy

SoFi Invest is a member of reputable regulatory organizations like the Financial Industry Regulatory Authority (FINRA) and the Securities Investor Protection Corporation (SIPC), providing customers with reassurance of its legitimacy. They also have a team of certified

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