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Empower Your Finances with SmartAsset: The Fintech Startup for Comprehensive Financial Planning

SmartAsset: The Fintech Startup that Empowers Individuals with Financial Planning

Are you someone who is struggling to keep your finances in order and is in dire need of some guidance? Do you need a reliable source of information that can provide you with financial tools, calculators, and guides to assist you in making informed decisions?

Enter SmartAsset, a New York-based fintech startup dedicated to empowering individuals with comprehensive financial planning solutions. In this article, we will explore how SmartAsset works, the various services it offers, and who can benefit from its services.

We will also examine the pros and cons of using this financial planning platform. What is SmartAsset?

SmartAsset is a financial planning platform that provides individuals with free guidance and education on various financial topics, including homebuying, refinancing, retirement, life insurance, estate planning, banking, investing, credit cards, taxes, and student loans. It was founded in 2012 by Michael Carvin and Philip Camilleri, who aimed to provide users with access to comprehensive, reliable, and personalized financial information.

Today, SmartAsset has a team of more than 200 employees who work tirelessly to bring their users the best financial advice possible.

How SmartAsset Works

One of the most crucial aspects of SmartAsset is its advisor matching service. The platform enables users to find financial advisors who can help them achieve their financial goals.

SmartAsset’s advisor matching service connects users with advisors who are fiduciaries, meaning they are legally bound to act in their client’s best interest. Additionally, these advisors may have minimum net value requirements that limit their clientele, thus ensuring that users receive top-quality advice.

SmartAsset’s platform allows users to view detailed profiles of potential advisors to help them select a qualified professional.

Other Services SmartAsset Offers

SmartAsset’s vast array of services provides users with comprehensive financial planning tools, calculators, guides, and educational resources. Users can access financial calculators that help them determine the best possible personal finance strategy based on their individual circumstances.

These calculators cover topics such as retirement, home buying, and taxes. Additionally, SmartAsset provides an extensive library of educational materials to help users gain the skills necessary to make informed financial decisions.

For example, their financial guides cover topics such as saving for college and estate planning, while their product reviews provide unbiased insights into a range of financial products and services. Who Benefits from SmartAsset?

SmartAsset’s services are designed for anyone who has sufficient assets to benefit from financial education and guidance. This platform can be particularly beneficial for individuals who are seeking financial planning assistance, such as young professionals, newlyweds, retirees, and those planning for the future.

Pros of SmartAsset

SmartAsset offers several advantages that make it one of the most popular financial planning platforms in the market. Firstly, it provides users with free and personalized guidance that is tailored to their particular needs and circumstances.

Secondly, their advisor matching service allows users to find certified financial advisors who will act in their best interest. Thirdly, SmartAsset’s financial calculators cover a wide range of financial topics, providing users with an excellent resource to help them make informed decisions.

Lastly, their educational materials are easy to understand, making it a great resource for users with a broad range of financial backgrounds.

Cons of SmartAsset

One potential downside of SmartAsset is that users may receive unsolicited calls or texts from financial advisors. However, users can avoid these by opting out of these communications.

Additionally, SmartAsset currently does not have a mobile app, limiting its accessibility compared to other financial tools available online.


At SmartAsset, the team works tirelessly to provide individuals with reliable, accurate, and customized financial planning solutions. Their extensive range of calculators, guides, and educational resources can assist users in making informed financial decisions and achieving their personal finance goals.

While there are some potential drawbacks to using SmartAsset, the vast array of benefits certainly outweigh any potential issues. With SmartAsset on your side, you have access to all the tools and resources required to make informed decisions and achieve your financial goals.

SmartAssets Advisor Matching Service: Connecting You with the Right Financial Planner

One of the most significant advantages of using SmartAsset is its advisor matching service. Finding a financial advisor can feel like an overwhelming task, particularly if you’re unsure of where to start or who to trust.

SmartAsset’s advisor matching service connects you with pre-screened financial advisors, making it easier to find someone who can help you achieve your financial goals. In this article, we’ll explore how SmartAsset’s advisor matching service works, what you need to know when reviewing matches, how to set up an appointment, and the role of fiduciary financial advisors.

Defining Your Current Situation and Future Goals

Before you can use SmartAsset’s advisor matching services, you need to have a clear understanding of your current financial situation and future goals. Be sure to consider your income, expenses, savings and investment accounts, liabilities, and life goals when answering the questionnaire.

While you don’t need to have everything figured out before you start, youll benefit more if you take time to complete the questionnaire comprehensively.

Reviewing Your Matches

After completing the questionnaire, SmartAsset will match you with pre-screened potential financial advisors based on your specific needs. It’s up to you to review the profiles of these advisors and select the one that best meets your needs.

If you’re unsure which advisor to choose, SmartAsset offers additional information on each advisor, such as their professional certifications, experience, and expertise.

Setting Up an Appointment

Once youve selected a financial advisor, you can book an appointment to speak with them. Most advisors will provide a complimentary initial consultation, which gives you the opportunity to ask questions and determine if they are the right fit for you.

The appointment can be held in-person, over the phone, or video conferencing, depending on the advisor you choose.

Understanding Fiduciary Financial Advisors

It’s essential to work with a financial advisor who is a fiduciary to ensure your best interests are always at the forefront of any recommendations they make. A fiduciary advisor is legally required only to act in your interest and ensure your financial wellness, irrespective of their commissions.

While not all of the financial advisors suggested by SmartAsset are fiduciaries, youll be able to identify the ones that are by checking their profiles.

Other Services Offered by SmartAsset

SmartAsset offers much more than just financial advisor services. Here are some of the additional services available on the platform.

Housing-Related Services

Buying a home can be one of the most significant and impactful financial decisions you make. SmartAsset offers various housing-related services like a home purchase resource page, where you can find free advice and guides to purchasing a home, ranging from getting pre-approved to negotiating an offer.

There is also the closing cost calculator, home affordability calculator to determine whether you can afford a mortgage, mortgage quotes, and living cost comparison tools that provide useful insights on the cost of living in different cities.

Financial Future Services

SmartAsset’s financial future services provide users with calculators, guides, and resources to help them save and prepare for their future. Features in this category include 401(k) and Social Security calculators, retirement savings maps, and life insurance policies.

Banking and Investment Services

SmartAsset’s banking and investment services provide individuals with banking guides, product reviews, credit cards, and investment tools. The helpful resources available here include a savings calculator that can help you determine how much can you save and the right investment product to grow your wealth.

Additional Services

SmartAsset also offers calculators, educational materials, and resources on student loans, taxes, and other essential facets of personal finance that many people find challenging to navigate on their own.


SmartAsset is an excellent tool that can help individuals find the right financial advisor and take control of their finances. From the Advisor Matching Service to its vast array of financial calculators, guides, educational materials, and tools, SmartAsset has everything necessary to help people make informed decisions.

Whatever your current financial situation and goals may be, SmartAsset has a way to help you achieve them.

Frequently Asked Questions About SmartAsset

SmartAsset is a powerful financial planning platform that offers a range of services, such as financial calculators, educational resources, and advisor matching. This platform serves to empower individuals to manage their finances better, make informed decisions, and plan for their future.

Below are some of the most frequently asked questions about SmartAsset along with detailed answers.

Matching with an Advisor

Q: Is SmartAsset’s Advisor Matching Service Free? Yes, the Advisor Matching Service is entirely free to use.

The platform does not charge any fees for matching users with financial advisors. Q: What If I Can’t Afford Financial Advisor Services?

SmartAsset’s mission is to empower all individuals to manage their finances better, regardless of their financial situation. It understands that not everyone can afford to receive professional financial advice.

For users who cannot afford financial advisors, SmartAsset provides free access to its calculators, educational resources, and guides to help them make the right financial decisions. Q: How Much Does It Cost to Use SmartAsset?

While there are no costs associated with using SmartAsset or its Advisor Matching Service, some of the financial products or services recommended on the platform may charge fees or commissions.

Customer Service

Q: What Is the Best Way to Contact SmartAsset’s

Customer Service? You can contact SmartAsset’s customer service via email at [email protected].

The platform strives to respond promptly to all inquiries, typically within 24-48 hours.

Understanding Fiduciaries

Q: Why Is It So Important to Work with a Fiduciary Financial Advisor? A fiduciary financial advisor is legally and ethically bound to act in your best interest when providing financial advice.

They are required always to put your financial wellness ahead of their product recommendations, unlike non-fiduciary advisors who sometimes recommend products based on their commission gains. Working with a fiduciary advisor can help alleviate the anxiety and confusion you may have about making complex financial decisions and minimize the risk of biases or conflicts of interest.

Q: Is Every Financial Advisor Who Matches with Me through SmartAsset a Fiduciary? No, not every financial advisor suggested by SmartAsset is a fiduciary.

On the other hand, the platform does take fiduciary obligation seriously and highlights advisors who are with clear indication on their profiles. Before engaging a financial advisor, take time to review their profile and ensure that you understand their fiduciary obligations.


SmartAsset is a reliable and comprehensive platform that empowers individuals to make informed financial decisions by offering a diverse range of financial tools, educational resources, and advisor matching services. It operates on a free-to-use basis to ensure everyone who needs financial guidance has access to it.

By reviewing these frequently asked questions, you’ll be well on your way to making the most out of this platform and achieve your financial goals. SmartAsset is a cutting-edge financial planning platform designed to help individuals manage their finances better, make informed decisions, and plan for their future.

Services like SmartAsset’s Advisor Matching Service, housing-related, financial future, banking and investment services, and calculators are free to use. Additionally, SmartAsset provides unbiased product recommendations for life insurance, student loans, and credit cards.

SmartAsset offers a wide range of financial education, calculators, tools, and guides designed to empower individuals, regardless of their financial situation, to make informed decisions about their finances. Using this platform, coupled with other financial decisions, can provide individuals with the foundation for a solid financial future.

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