Money Analysed

Big Cartel vs Etsy: Which Platform is Right for Your Handmade Business?

Online businesses have become increasingly popular over the past decade, and selling products online has become easier than ever. Two options for selling handmade goods, artwork, and crafts are Big Cartel and Etsy.

While both platforms offer opportunities for creative entrepreneurs, they differ in many ways, from their pricing and fees to their store customization options, integrations, and customer service. Big Cartel is a platform designed for small artists and creative businesses.

It offers minimalist designs and customizable themes, making it perfect for artists looking for a simple platform to showcase their work. With its user-friendly interface, it’s easy for beginners to set up and start selling products online.

Big Cartel also offers the ability to connect to Instagram and Facebook, allowing artists to reach a wider audience. One unique feature of Big Cartel is its straightforward fees.

There are no listing fees, transaction fees, or hidden charges. Instead, the platform charges a monthly fee for its paid plans, including Gold, Platinum, and Diamond.

Online payment processors such as Paypal and Stripe are also integrated, making it easy to accept payments from customers. However, there are some cons to using Big Cartel.

Product limits are a major factor, which is something that may restrict growth in the future. Another downside is that there is no marketplace for promoting products.

Additionally, the payment types are limited, and there is no review system in place. In contrast, Etsy is a platform for selling handmade goods, vintage finds, and craft supplies.

This platform allows individuals to set up an online store, sell their wares, and connect with a community of like-minded artists and buyers. Additionally, Etsy provides access to useful resources and guides to help beginners get started, which is why it has a reputation as being beginner-friendly.

Etsy offers unlimited listing options, which is excellent for businesses that want to expand their offerings. However, it does charge listing and transaction fees, which is a significant downside to some sellers.

The fees are relatively complex, which can be confusing and deter some people from using the platform. Etsy offers excellent storefront design options, with customizable colors, fonts, and banner photos.

It provides branding options that are not available on Big Cartel, and the Etsy Plus plan gives even more advanced options to enhance store customization. Additionally, Etsy has a marketplace, which offers the opportunity for additional organic traffic on top of what individual shops can attract.

On the other hand, Etsy has intense competition, which can make it difficult to stand out in the crowded marketplace. Additionally, it can be challenging to decipher the pricing structure for transaction and payment processing fees in comparison to other platforms.

The intense competition can also make it difficult to attract new customers. When it comes to what products sell well on each platform, Big Cartel is best for artists looking for a simple platform to showcase their original prints, clothing, pottery, jewelry, and digital products.

One unique option offered on Big Cartel is the Pulley service, which allows artists to sell digital products directly to customers without the need for third-party integrations. Etsy, on the other hand, is best for craft and supplies, handmade items, jewelry, wedding items, and accessories.

It offers a marketplace that attracts organic traffic, making it an excellent choice for businesses who want to maximize their exposure to potential customers. When it comes to customer service, Big Cartel offers email support with a good response time for both sellers and customers.

Conversely, Etsy offers live chat and phone support, making it an excellent choice for those who may need more immediate assistance. Both platforms offer helpful resources and guides to get started, so sellers can set up and maintain their stores effectively.

Both platforms offer integrations with third-party software, marketing apps, manufacturing and shipping apps, store management apps, payment processors, and domain providers. These integrations make it easy for businesses to manage all aspects of their online store in one location.

In conclusion, when deciding between Big Cartel and Etsy, it’s essential to weigh the pros and cons of each platform carefully. Big Cartel is best for minimalist design and a stand-alone online shop, while Etsy is better for those looking for a marketplace of handmade items with high competition but a potentially high organic reach.

Ultimately, the decision comes down to which platform aligns with your business’s unique needs. In summary, Big Cartel and Etsy are two online platforms that artists, craftsmen, and creators can use to sell their handmade goods and grow their businesses.

Big Cartel provides a simplistic and minimalist design, straightforward fees, customizable themes, and is beginner-friendly, while Etsy offers a marketplace, unlimited listings, branding, and has a larger reach. The key takeaways are that both platforms have their advantages and disadvantages, and selecting the right platform comes down to individual needs and goals.

It is crucial for sellers to weigh the pros and cons of both platforms before deciding which one aligns with their business needs.

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